Every time you search, there are thousands, sometimes millions, of webpages with helpful information. How Google figures out which results to show starts long before you even type, and is guided by a commitment to you to provide the best information.
When making decisions about how to invest your time and online marketing dollars, there are a few important distinctions to consider, including the difference between PPC (pay-per-click) ads and SEO (search engine optimization) rankings.
Cold emailing people you do not know for advertising puposes is NOT illegal. Simply follow the laws of the CAN SPAM Act and you are ready to grow your business!