Richard Werley - Vice President and Partner, Chadler Solutions, Inc.
The practice of search engine optimization (SEO) today is not completely unlike that of years past.
In order to rank in a competitive position for a variety of keywords relevant to the products and services (or information) being sold, enterprises need to create a digital presence that is fast, accessible and secure, as well as produce an information experience that is in demand by the target audience and one worthy of sharing and distribution by influencers. With the appeal of other Internet channels (social, email, advertising) competing for enterprise attention and resources (both the time and financial investment required), however, today's brands must be willing to change with the times if the aim is to top the search results pages - and there is plenty of work to be done within every business.
It's 2016, But Nearly Half of U.S. Small Businesses Still Don't Have a Website. It’s hard to imagine the world without the Internet.
For some of us, that is: It may be 2016, but 46 percent of U.S. small businesses still don’t have a website for their company, according to a report released by business-to-business research firm Clutch.
Of the more than 350 small businesses surveyed -- the majority of which have less than 10 employees and less than $1 million in annual revenue -- cost was listed as the second-most popular reason for not having an online presence. Lack of technical know-how and the need for upkeep were other popular reasons, while 12 percent said that they use social media in place of a static site.
6 Signs Your Company Needs a Website Design Refresh (by Andrea Willson )
The new page-ranking algorithm now considers mobile-friendliness by using a “mobile-friendly” label as a ranking signal. A web page is eligible for the “mobile-friendly” label if it meets the following criteria, as detected by the search engine in real time: