How ads work

When you sign up for a Smart campaign, you’ll write an ad that describes your business. You’ll also choose which keyword themes you want to target your ad and set a budget. Your ad will automatically show to potential customers across Google Search, Google Maps, YouTube, Gmail, and Google partner websites. Your ad can show when potential customers in your geographic area search for phrases related to your business on Google or Google Maps. Your ad can also show for people who are outside of your neighborhood, but who include terms related to your business as well as your business location in their searches.