When making decisions about how to invest your time and online marketing dollars, there are a few important distinctions to consider, including the difference between PPC (pay-per-click) ads and SEO (search engine optimization) rankings.
How your customers find you can vary significantly. It may be based on their interests, needs or pain points.
Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what they need and compare to identify the best source to purchase from.
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