Mobilegeddon

Because this update applies to mobile devices only, traffic to websites from tablet and desktop users should be unaffected. However, Google projects that mobile searches will soon exceed searches from personal computers. To the extent websites receive significant traffic from Google’s mobile search—and if other search engines follow suit with similar changes—site operators may see traffic increase or decrease, depending upon whether their pages meet the “mobile-friendly” criteria.

You can enter a URL into Google’s Mobile-Friendly Test page to determine if your website qualifies for the “mobile-friendly” label and learn more about mobile design optimization by clicking here.

Copyright © 2015 by Morgan, Lewis & Bockius LLP. All Rights Reserved.

google mobile friendly test

Copyright © 2015 by Morgan, Lewis & Bockius LLP. All Rights Reserved.